The Falmouth Convention Identity, Website and Communications Material

The Falmouth Convention is an international meeting of artists, curators and writers to explore issues of time and place in relation to contemporary art and exhibition-making. The Convention, developed as a collaboration between University College Falmouth, ProjectBase and Tate St Ives, is convened by the independent curator Teresa Gleadowe and supported by Arts Council England, South West.

Two were invited by Teresa Gleadowe and ProjectBase to design the identity, website and communications material for The Falmouth Convention. In positioning the Convention we anchored our concept on 'providing the space to exchange ideas and give direction for the dialogue around notions of contemporary art and exhibition-making'. Our approach was to create a 'structured openness' - something very 'light touch' which would balance the directorship of the Convention with the engagement of the audience (as something that would facilitate inspired thinking and lead to progressive collaborations). In making this balance the Convention engages equally with both individual practitioners and the leaders of larger cultural organisations, nationally and internationally.

Like a proposition, a quotation, or a focus of intention, the logo graphically marks the space with which The Falmouth Convention facilitates discussion and debate. Stamped onto the various applications, literally in the case of the conference pack, the logo signals the authority of the Convention without dominating.

This project involved
Brand positioning
Visual identity
Stationery
Website
Conference pack
Posters/Advertising
Wayfinding

Photography

Ian Kingsnorth and Two

Fonts

Orator and Courier New

Printing

Twenty Twenty Displays (large-scale posters); Shirt Tales (screen-printed T-shirts); Blade Rubber (rubber stamp)

Website programming
WordPress customisation developed by Look Systems, Falmouth