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Kiddy & Partners brand refresh and communications materials including website and corporate brochure

Kiddy & Partners, a global firm of business psychologists, invited Two to give their brand identity a refresh, through a new website, brochure, stationery and communications materials.

The Kiddy & Partners brand was efficient, business-like and pragmatic but didn't reflect the familiarity of their personable approach. Without wanting to be seen as 'chummy', it was important to balance their established brand of 'quietly confident' with a better reflection of their distinctive personable approach for the business assessment and board development markets. Kiddy & Partners were in need of a refresh that better represented their personality and better defined their business proposition.

Our response was to showcase key partners on the homepage of the new website discussing their business challenges and the insight behind their strategies; to boldly highlight their successes across all their channels of communications including website, brochure, Word and PowerPoint templates; and to be more representative of their less conventional approach – less 'woolly' and academic and more practical, bold and challenging.

"A superb job by Two. They answered the brief perfectly."
Mike Godliman, Kiddy & Partners

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This project involved
Brand positioning
Copywriting strategy
Brochure design
Stationery design
Word template design
Powerpoint template design
Email newsletter template
Website design
SEO audit
Content management system
Article database
News archive

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Word and PowerPoint template build
Intelligent Documents
Printing
Brochure printed by Park Lane Press Limited using an environmentally responsible waterless printing process with vegetable oil-based inks. Stationery printed by Francis Antony Limited
Paper
Brochure: Naturalis, FSC certified paper from GF Smith; Stationery: Brilliant White Wove, FSC certified paper from Conqueror

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