Minimo Contemporary Furniture Identity and Website

Minimo is a small, successful, family business with over thirty years’ experience in furniture design. Driving the business are Malcolm and Matt, a father and son team who personally oversee every aspect of the business together – from sourcing to design and installation. Malcolm’s involvement in the business spans thirty years and he draws upon his wealth of practical experience and his enthusiasm for excellent design to select the high-quality, precision-made furniture which makes up the Minimo collection. Having grown up in a house where beautiful furniture was always admired it was only a matter of time before Matt joined forces with his father to develop and expand the business. Over ten years of hard work have seen him help establish Minimo as one of the leading companies specialising in contemporary bedroom furniture in the UK.

We developed a new identity that repositioned Minimo as a sophisticated brand, better reflecting this unique mix of exclusive design, passionate service and attention to detail. The logo, developed from the letter ‘M’ of Minimo is understated and solid to reflect the qualities of the product. Like a furniture mark it can be seen as a stamp of quality. Confident and well balanced, it communicates that Minimo is a knowledgeable, reliable and trustworthy company.

The visual identity is extended across all communications from letterheads, business cards, compliment slips and envelopes, to advertising campaigns and website.

Font

Franklin Gothic

Printing

St Austell Printing Company Limited

Paper

Colorplan, Forest Stewardship Council (FSC) certified, from GF Smith

Related projects

Minimo Website